Today, the Internet is an extensive, public and free-to-use facility available to billions of individuals world-wide. It is often used by many as the main source of information access, and fuelled the creation and evolution of its very social network through content sharing and social networking. If used effectively, it can be used as a vehicle to advertise one’s business or products. Just like all the other types of media, the Internet has to be used in a strategic way to reach the right audience. This means that it is not just a platform, but a medium with many capabilities that can be used to promote a business, an enterprise or a brand.

Social media is one of the most popular and widely used tools that are being used today for promoting businesses, enterprise and brands. It is also being adopted by most into their daily lives to connect with friends, families and colleagues. Therefore, if you wish to reach out to the right audience, it is important to enhance your internet connectivity. With better internet connectivity comes better internet usage. With better internet connectivity comes better social media usage.

The Internet has many port numbers. Therefore, while you want to reach out to one specific audience, it is imperative to know the port number to reach out to the audience you intend to. For instance, most websites use TCP/IP, which is an internet protocol that allows data to be sent and received across a network of computers. The other method is known as the Uniform Resource Locater, or USL, which is an internet protocol that uniquely identifies each computer within a specific network. In addition to using different ports, most social media sites also use unique URL formats which make the process of reaching out to a specific audience easier.